28 March 2025 - ELMIR Spotlight: A Conversation with Co Founder & Brewmaster Chris Fadel
Elmir Brewing Company is proud to be featured in Hospitality News Magazine, where Chris Fadel, Co‑Founder, Brewmaster, and Brewing & Innovation Manager at Elmir, shares a deep dive into the brewery’s philosophy, quality standards, and vision for the future of craft beer.
In the interview, Chris explains that Elmir’s commitment to high‑quality beer starts with a relentless focus on precision and craftsmanship. “We brew with obsession,” he says, emphasizing that every ingredient is carefully selected and every batch is monitored and fine‑tuned until it meets what Elmir considers the ideal balance of clean, crisp, and flawless character.
When discussing Elmir’s position in the global craft beer market, Chris highlights the brewery’s intentional approach: rather than chasing trends, Elmir focuses on classic styles defined by drinkability, precision, and character. He also notes that the brewery’s Lebanese Terroir range, beers expressing a unique local signature, has helped the brand stand out internationally. These beers have earned multiple awards since 2021, including three Gold medals for Aleph, Arzé, and Anfé, with Anfé being honored as Best Beer in the World in its category.
Looking ahead, Chris shares that international expansion and collaboration are central to Elmir’s vision. With the increased capacity of the new brewery, the brand is now well‑positioned to grow into new markets such as the GCC region and beyond. Elmir is already present in countries like Japan, the Maldives, and Switzerland, and is building collaborative ties with respected breweries abroad including co‑brewing projects with partners in Italy to exchange expertise and explore new styles.
When asked about the best beer Elmir has created, Chris points to Anfé as a standout. Describing the journey of bringing this beer to life from inspiration in Germany to production scale, he highlights the balance of surprising sourness with delicate saltiness and the teamwork required to master the style. Its international recognition reflects the brewery’s dedication to innovation and quality.
This feature offers a glimpse into Elmir’s crafting philosophy, strategic vision, and evolving role on the global craft beer stage reinforcing why the brand continues to be a beacon of Lebanese brewing excellence.
